Privacy Policy

This Privacy Policy sets forth the collection, use and disclosure of personal data or personally identifiable information (“PII”) and other information by Dynata in connection with Dynata’s Services as defined herein and other Dynata and third party activities as defined herein (“Non-Research Activities”).  Dynata’s Services provide you with the opportunity to join a panel, participate in surveys administered by Dynata or by third parties (whether as a panel member or a non-panel member), use the websites associated with the panels, use the Application/Services associated with the panels, and receive and redeem rewards and incentives, including, without limitation, sweepstakes entries, offered in connection with panel membership and/or the completion of surveys (collectively “Services”). Non-Research Activities include, but are not limited to, Dynata marketing Dynata Services and/or third parties marketing their services to you and/or sharing individual and/or aggregate profile data with third parties to develop marketing insights and/or audience/look alike models.  Non-Research Activities are described in more detail in this Privacy Policy. 

Your use of Dynata’s Application/Services is completely voluntary and therefore Dynata’s processing of your PII in connection with the Application/Services and Non-Research Activities and this Privacy Policy is with your consent.

Surveys administered by third parties and the data collected in connection therewith are not subject to this Privacy Policy. Registration with, use of, and access to Dynata’s Services is subject to Dynata’s Terms and Conditions.   In most cases Dynata is not the sponsor of the survey and the survey instrument, and the survey results or survey data, are and will be owned by the sponsor of the survey.  

All references in this Privacy Policy to “Dynata” include Dynata and its parent, subsidiary and affiliated companies. All references to “us” or “we” refer to Dynata.  All PII is stored on servers located in the United States, where Dynata’s servers are located and accessible globally to Dynata employees and/or agents.  For purposes of this policy, respondent shall mean any individual who participates in Dynata Services, including passive data collection and/or participates in the Non-Research Activities described herein.  For purposes of this policy, online shall include mobile web browsing,

What personal data and other information does the Application/Services collect and how is it used?

Dynata collects personally identifiable information (“PII”) from research participants during and after registration with a panel, including, without limitation, during participation in a survey and in connection with the receipt and redemption of rewards and incentives and/or during the Application/Services registration and download process. You will be asked to provide certain PII and demographic information, including, without limitation, your name, address(es), telephone number(s) (including home, cell, and/or business telephone numbers), email address(es), date of birth, and occupation/education, the unique panelist/respondent identification number we assign to you when you sign up for an account (individually a "UID" and collectively "UIDs"), and racial and gender information. In addition to the collection of PII mentioned above, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose Sensitive Data. Sensitive Data means PII that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs and trade-union membership. Sensitive Data is used to target survey opportunities to you and as otherwise set forth in this Privacy Policy. 

Dynata collects PII and demographic information from non-panel members prior to and during participation in a survey.

Dynata provides its clients and/or its advertising partners with information about your device, including but not limited to, the device’s IDFA or Advertising ID and interactions with the Application/Services with your consent. Dynata, the clients and/or ad partners may use this information to facilitate Dynata surveys, for marketing of Dynata products and services to you, for unrelated interest-based advertising, to link your device to additional data about you and/or your device available from third party data management platforms and/or to validate certain information you provide about yourself and/or your device. Click here to learn more about some of our ad partners, including how to subsequently opt-out.


Additional information you submit.

You may submit, upload or transmit content or material, including, without limitation, photos, videos, and/or any other similar or related content or material which may include your PII ("User Content"), for example, when completing surveys. PII included in User Content shall be collected, used and disclosed as set forth in this Privacy Policy.  User Content should not include audio, video, images, or the likeness of anyone other than you.


Information collected through automated means:

The Application/Services also collect certain information automatically, such as information about your device and device capabilities, including, without limitation, the device operating system, the other applications on your device, IP address, device network provider, device type, time zone, network status, browser type, browser identifier, unique device identification number (such as identifiers for analytics or advertising), network provider user ID (a number uniquely allocated to you by your network provider), Media Access Control (MAC) address, International Mobile Equipment Identity, location and other information that alone or in combination may be used to uniquely identify your device. Specific examples of this data and the technology that collects it are below:


Geo-location data. The Application/Services will request your permission to obtain geo-location information from your mobile device, and such geo-location information may be provided by the Application/Services at any time, whether the Application/Services is open or not. If you consent to sharing your geo-location data, in addition to the uses set forth under “Dynata’s use of information”  below, Dynata will also use your location information to offer you the option to participate in location-based surveys and market research and/or to share such geolocation data with third party clients to demonstrate certain location and/or traffic patterns of Application/Services participants. In addition, Dynata may share your geo-location data with third party vendors to identify commercial addresses near your location, such as stores or restaurants. To learn more about such vendors, please visit for a description of the services they provide and how the geo-location data is used, including the vendor's use of such data for location-based advertising.

Geo-location data also may be used by ad networks to provide you with location-based advertising. The ad networks' use of data, and how to opt out, are described in more detail below.

If you no longer wish to share your geo-location data through your device, please change the privacy settings in your device for the Application/Services.


Application/Services and functionality. Dynata may request access to certain applications and/or functionality available on or through your device for use in connection with the Application/Services and the Services. Access shall be requested via push notification or other alerts and access will only be granted with your consent. If you consent, you may subsequently opt-out by changing your settings on the device.


Social media information. You may also be offered the opportunity to access the Application/Services through third party social media platforms. If you select such option, Dynata may collect certain profile information stored in your social media platform account.


Cookies and Similar Technology. Cookies are small files that store certain data on a device. Session cookies expire when you close your browser. Persistent cookies remain on your device until deleted or once they reach a defined expiration date. You may set your browser to notify you when you receive a cookie.

First party and third party cookies and other similar or related technology and device identifiers (e.g., IDFAs, AAIDs, etc.) may be placed, written, set, and/or read for several purposes including, without limitation, to provide a better survey experience, quality control, validation, to enable or facilitate survey participation, tracking of completed surveys or other completed actions, for fraud detection and/or prevention, online ad effectiveness research, website tracking and audience measurement, to develop audience insights and/or look-alike models in connection with marketing campaigns, and for the purpose of targeting advertisements and other content to individuals, subject to your consent where required by applicable law. However, for certain cookies and/or similar or related technology, if you decide not to accept cookies, you will not be able to use the Application/Services.


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